On Web Marketing Services
On Web Marketing™ provides focused content and data services designed to help organizations attract the right audience, answer the questions that drive decisions, and build proprietary marketing intelligence around the companies and contacts they want to reach.
Plan, write, build, and maintain an Information Center that supports organic search, lead generation, sales, and customer education.
- Question and topic research
- Article writing and refinement
- Website integration and templates
- Ongoing content expansion
Build a custom database of target companies and contacts using our proprietary xoBase™ Website Intelligence technology.
- Target company and domain discovery
- Company profile development
- Team and leadership page identification
- Contact extraction and searchable database access
Information Center services
On Web Marketing™ helps you plan, write, and integrate an Information Center that supports organic search and lead generation. We map real search style questions, turn them into clear articles, and place everything into your existing site or a stand alone asset with simple calls to action.
Core services
Discovery, topic mapping, and structure for your Information Center.
- Review of your current site and content
- Question and topic mapping by theme
- Draft Information Center sitemap
Plain language articles that match how people search and decide.
- Question based article outlines
- Drafting or refining your content
- Internal links and simple calls to action
Clean integration of the Information Center into your current site or a stand alone version.
- URL and navigation planning
- Templates and layouts for articles
- Basic tracking and search friendly markup
Periodic updates to expand, refine, and improve performance over time.
- Additions based on search patterns
- Refreshes to keep content current
- New questions from sales and support
Custom Business Data Intelligence
Our Data Services are designed for organizations that know the markets, industries, and types of companies they want to reach but need a better way to identify, organize, and work with those prospects.
We assemble target domains, build company profiles, locate team and leadership pages, scan relevant website content, extract available contact information, and organize the results inside a private database. Your team receives access through a searchable web interface rather than a one-time static list.
- Custom target-market research and domain compilation
- Company, website, and location profiles
- Team-page and leadership-page discovery
- Names, titles, emails, phone numbers, and related intelligence
- Search, notes, review, and export functionality
- Optional ongoing refresh and change-detection services
- Business development teams
- B2B sales organizations
- Finance, insurance, real estate, and professional services
- Manufacturers and technology companies
- Organizations that need a private marketing data asset
Supporting Information Center services
A practical review of what is working, what is missing, and where an Information Center fits.
- Scan of key pages and structure
- Gaps in questions and topics
- Simple next step recommendations
Contact and inquiry paths connected to your Information Center articles.
- Form placement and routing
- Basic spam logic and checks
- Light reporting for inquiries
How an engagement works
- Intro call: We review your website, target market, goals, audience, data requirements, and timelines.
- Scope and plan: You receive a clear scope covering content, data, technology, deliverables, and pricing.
- Build and integration: We create the content or data system and work with your team to put it into practical use.
- Review: After launch, we review early usage and outline options for content expansion, data refreshes, or ongoing support.