What we do
On Web Marketing™ helps you plan and implement Information Centers that support organic search and lead generation. We map real search style questions, turn them into clear articles, integrate everything into your existing site or a stand alone property, and connect forms and tracking so interested visitors have simple next steps.
Our work combines planning, content, implementation, forms handling, and search engine indexing intelligence. The result is a structure that supports how people research, how search engines crawl, and how your team follows up with leads.
Information Center planning
Structure for an Information Center that reflects how your best prospects search, compare, and decide.
- Discovery around audience and services
- Question and topic mapping by theme
- Draft Information Center sitemap
Content and articles
Plain language articles that mirror how people ask questions in search and how they evaluate options.
- Question based article outlines
- Drafting or refining your content
- Internal links and simple calls to action
Implementation and integration
Clean integration of the Information Center into your existing website or a stand alone version.
- URL and navigation planning
- Templates and layouts for articles
- Search friendly structure and markup
Ongoing management and expansion
Light ongoing help to keep your Information Center current and aligned with how people search.
- Periodic topic and gap reviews
- New questions from sales and support
- Content refreshes and refinements
Search Engine Indexing Intelligence
Built in visibility tracking for search and AI crawlers, so you see which pages are being discovered and how often bots return.
- Page level indexing logs by crawler
- Section and template trend views
- Dashboard and CSV exports
Forms handling and lead routing
Low friction forms connected to your Information Center, using proprietary logic to route legitimate inquiries to the right people.
- Form placement tied to key articles
- Spam reduction using honeypots and rules
- Routing and summaries for follow up
How a typical project runs
- Discovery and scope: We review your audience, services, and current site, then outline a practical Information Center scope.
- Structure and content: We map topics, plan article types, and draft or refine content that matches search behavior.
- Build and integration: We implement the Information Center, connect forms, and set up indexing intelligence tracking.
- Review and launch: We test paths, check visibility, and confirm that calls to action feel natural and clear.
- Improve over time: Optional updates based on new questions, search patterns, and feedback from your team.