Website workflow & quality controls
On Web Marketing™ follows a simple, reliable process that moves from discovery to launch with clear milestones. Every build emphasizes conversion, speed, and accessibility, then continues with practical monitoring and light maintenance so results improve over time.
How it works
- Discovery: Goals, audiences, sitemap, and primary conversions.
- Wireframes & copy: Page structure, sections, and plain language messaging.
- Design & components: Brand aligned visuals and reusable UI elements.
- Build: Clean HTML, CSS, and JS with forms, tracking, and schema.
- QA & launch: Accessibility, speed, devices, then a careful release.
Quality controls
- Semantic structure: Logical headings, labels, and landmarks that support readers and crawlers.
- Mobile first: Responsive layouts, readable type scales, and tested breakpoints.
- Performance pass: Image sizing, caching hints, and lean scripts for fast loads.
- Conversion checks: Clear calls to action, form placement, and event tracking.
- SEO basics: Titles, descriptions, internal links, and optional schema where helpful.
Launch checklist
- Redirects mapped and verified
- SSL active with basic security headers
- Analytics, events, and goal tracking confirmed
- Sitemap submitted and robots rules reviewed
- Error logging enabled with simple alerts
Indexing Intelligence
Every site can include Indexing Intelligence to record visits from more than 300 search and AI bots. You receive page level logs that show which pages are being seen and how often, a practical signal for visibility and crawl health.
XOBase™ forms & lead routing
Forms are handled by XOBase™ for low friction submissions, routing, and spam logic. Honeypots, word filters, and throttles reduce noise so real inquiries reach the right inbox quickly, with exports and basic dashboards available when useful.
Performance monitoring
- Core checks on load times and interaction
- Page level form submissions and engagement
- Simple alerts for errors or unusual activity
- Optional quarterly summaries with next steps
Maintenance cadence
- Monthly: Content edits and light technical checks.
- Quarterly: UX and conversion improvements to key pages.
- Semiannual: Broader content and SEO refresh where needed.
What we need to start
- Goals, offers, and examples you like
- Page list and priority actions
- Logos, brand guides, and any existing content
- Access details for launch and monitoring
Deliverables you receive
- Approved wireframes and page map
- Design assets and component notes
- Clean templates with comments
- Launch checklist and quick usage guide
Fixed price builds
All projects are fixed price with a clear scope, timeline, and deliverables. You know the total cost before work begins, with review rounds defined and scheduled.