Website Refresh Programs
Keep your website current without a full rebuild. On Web Marketing™ offers structured refresh programs that improve design, strengthen content, and tune performance on a regular cadence. Each cycle focuses on clear priorities that lift visibility, clarity, and conversions.
What a refresh includes
- Design updates: Layout refinements, component cleanups, and visual polish
- Content improvements: Clearer messaging, new sections, and stronger calls to action
- Performance checks: Page speed fixes, accessibility basics, and mobile testing
- SEO tune up: Titles, meta, schema, and internal links aligned to goals
- Form flow: XOBase™ routing review plus spam logic adjustments
Why refresh instead of rebuild
- You want steady gains without a long project timeline
- Your site works but needs better clarity and faster pages
- You are adding services, locations, or landing pages over time
- You want a predictable plan that protects search and conversion
Cadence options
- Quarterly: Focused improvements that compound across the year
- Semiannual: Larger passes for sites that change less often
- Campaign sprints: Short bursts tied to launches or seasonal needs
How the program works
- Plan: Review goals, analytics, and priority pages
- Update: Design, copy, and code improvements based on the plan
- Validate: QA on devices, speed checks, and form tests
- Log: Indexing Intelligence notes to confirm crawler activity
- Report: Simple summary with next step recommendations
Indexing Intelligence & XOBase™
Refresh cycles include a quick review of search crawler activity through our Indexing Intelligence feature, plus XOBase™ form routing checks. This confirms that high value pages are seen by bots and that inquiries reach the right team members.
Fixed price plans
Every refresh plan is fixed price, so you know the cost before work begins. Pricing reflects the cadence, number of priority pages, and any new templates. You get a clear scope, timeline, and deliverables each cycle.