Stand alone Information Centers
A stand alone Information Center lives on its own domain or subdomain. It acts as a focused destination for search driven visitors who want detailed answers, comparisons, and real world examples before they contact you. On Web Marketing™ helps you plan, write, and launch these properties so they attract high intent traffic and create qualified inquiries.
Instead of competing with your main site navigation, a stand alone Information Center becomes a dedicated property that you can point ads, outreach, and organic traffic to. It can support a single offer, a specific industry, or a new initiative where you want depth, clarity, and flexibility.
Where a stand alone Information Center fits
Launch a focused content hub that explains a new offering without being limited by your current site menu or templates.
- New services that need deeper explanations
- Pilot programs where you want clean tracking
- Offers that do not fit into your existing site structure
Build an Information Center around a specific vertical, scenario, or buyer type and meet them with tailored content.
- Industry specific lending or real estate programs
- Technology, SaaS, or platforms for one niche
- Professional services for a defined audience
Give ad and outbound visitors a deep resource, not just a single landing page, and keep them engaged as they research.
- Search and social campaigns that need depth
- Email sequences that link to well structured guides
- Sales outreach with helpful follow up resources
Create a shared reference library you can point partners, agents, or referral sources to when they need clear explanations.
- Content hubs for referral partners or agents
- Franchise or broker education resources
- Shared pages that support joint campaigns
How a stand alone Information Center is structured
The core idea is simple. Build a clear, question centered library that lives on its own domain or subdomain, with navigation and content mapped to how people actually search. Each article becomes an asset you can reference in sales, support, and marketing.
Articles and guides are written around full, natural language questions, not just short phrases or slogans.
- FAQs expanded into full articles
- How to guides and comparisons
- Scenario based walk throughs
Each section gives visitors a natural next step, such as a form, a call, or a focused contact page.
- Soft calls to action near key decision points
- Forms tailored to specific questions or offers
- Links back to your main site when helpful
Templates keep reading easy across dozens of articles, so visitors can scan, compare, and bookmark what matters.
- Readable typography and headings
- Reusable blocks for questions and answers
- Light use of visuals where they add clarity
Clean URLs, internal links, and practical markup that support organic visibility and indexing over time.
- Logical URL structure for topics and series
- Internal links that mirror how people navigate
- Indexing aware implementation for key pages
Domain, subdomain, and technical setup
Stand alone Information Centers give you flexibility in how you manage domains, hosting, and analytics. We help you choose an approach that fits your existing stack and long term plans for search and brand.
Use a focused, descriptive domain for a single theme, industry, or program.
- Strong alignment between name and topic
- Clear positioning in search results
- Flexible if you expand or spin off later
Attach the Information Center to your existing brand while keeping structure separate.
- Subdomains for special programs or audiences
- Clear separation from your main navigation
- Analytics that show how this content performs
Practical tracking, indexes, and reports so you can see how the Information Center is used.
- Analytics tied to articles, topics, and forms
- Visibility signals from search and crawlers
- Simple reports you can review with your team
How an engagement works
- Discovery: We review your current site, audience, and goals, and clarify why a stand alone Information Center is a fit.
- Scope and structure: You receive a clear scope with topics, article types, domain approach, and fixed pricing.
- Content and build: We create the Information Center content, layouts, and navigation, then handle implementation.
- Launch and refine: After launch we review early signals, visitor behavior, and outline options for future updates.