Information Center services
On Web Marketing™ helps you plan, write, and integrate an Information Center that supports organic search and lead generation. We map real search style questions, turn them into clear articles, and place everything into your existing site or a stand alone asset with simple calls to action.
Core services
Discovery, topic mapping, and structure for your Information Center.
- Review of your current site and content
- Question and topic mapping by theme
- Draft Information Center sitemap
Plain language articles that match how people search and decide.
- Question based article outlines
- Drafting or refining your content
- Internal links and simple calls to action
Clean integration of the Information Center into your current site or a stand alone version.
- URL and navigation planning
- Templates and layouts for articles
- Basic tracking and search friendly markup
Periodic updates to expand, refine, and improve performance over time.
- Additions based on search patterns
- Refreshes to keep content current
- New questions from sales and support
Supporting services
A practical review of what is working, what is missing, and where an Information Center fits.
- Scan of key pages and structure
- Gaps in questions and topics
- Simple next step recommendations
Contact and inquiry paths connected to your Information Center articles.
- Form placement and routing
- Basic spam logic and checks
- Light reporting for inquiries
How an engagement works
- Intro call: We review your site, goals, audience, and timelines.
- Scope and plan: You receive a simple scope with topics, deliverables, and fixed pricing.
- Build and integration: We create the Information Center content and work with your team to put it live.
- Review: After launch, we look at early usage and outline options for future updates.