Micro Websites
Micro websites are focused, high-performing sites built around a single topic, market, or product line. At On Web Marketing™, we use micro sites to reach very specific audiences with tailored content and clear calls to action. They rank well organically, convert faster, and allow you to dominate niche searches that broader websites often miss.
Why use micro websites
- Focused targeting: Each site is dedicated to one theme, market, or campaign for higher relevance.
- Stronger SEO: Keyword focus and optimized structure support organic ranking and visibility.
- Higher conversion: Simplified paths and direct messaging increase lead capture rates.
- Faster performance: Lightweight code and minimal clutter keep load times fast.
Ideal for
- Businesses promoting specialized services or high-ticket products.
- Marketers running multi-location or industry-specific campaigns.
- Organizations expanding their reach with multiple lead funnels.
Included features
- Custom design and domain setup for each micro site
- Dedicated SEO architecture for niche rankings
- Lead capture and quote forms powered by XOBase™
- Analytics integration and performance optimization
Optional add-ons
- Landing page network for multiple campaigns
- Blog or article section for ongoing SEO growth
- B2B Data Services integration for hyper-targeted outreach
Our process
- Discovery: Define audience, goals, and topic focus.
- Structure & design: Build fast-loading pages with optimized navigation.
- Copy & calls to action: Craft messaging to convert interest into inquiries.
- Launch & measure: Go live with tracking, analytics, and SEO monitoring.