Integrated Information Centers
Integrated Information Centers are woven directly into your existing website. Instead of sending visitors to a separate property, you add a focused section that organizes questions, comparisons, and deeper guides under your current navigation. This gives research driven visitors a clear place to land, learn, and convert, without replacing what already works.
On Web Marketing™ plans, writes, and implements these sections so they feel like a natural extension of your site. We keep your brand, structure, and stack in place, while adding a dedicated Information Center that supports organic search and lead generation long after launch.
What an Integrated Information Center is
An Integrated Information Center is a grouped set of pages that live inside your main site, usually under a clear hub like /information-center/ or /resources/. It connects service pages, question based articles, and long form guides into one experience that reflects how people actually search and decide.
- Built under your existing domain and navigation.
- Organized around questions, topics, and use cases.
- Linked from key service and product pages.
- Structured to support both search engines and sales teams.
When the integrated model is the right fit
The integrated approach works best when your current website already has some visibility and brand recognition, and you want to deepen coverage rather than start from scratch on a separate property.
- You have a site that gets traffic but only lightly addresses deeper questions.
- Your team hears the same detailed questions on calls or by email.
- You want a resource you can link to from sales, support, and campaigns.
- You prefer to strengthen your main domain rather than launch a new one.
How integrated Information Centers support search and leads
Integrated Information Centers are built for high intent, long tail searches that reveal real buying signals. When these visitors land on your site, they see organized answers instead of scattered pages.
- Capture long form queries that do not fit on a homepage or simple service page.
- Link naturally to forms, calls, and booking paths without feeling pushy.
- Signal topical depth to search engines for your core products and services.
- Give your team a library of articles to share in follow ups and nurturing.
Integration patterns and structure
We design the Information Center to match your site, not fight it. Integration covers both structure and layout so visitors feel they are still in one cohesive experience.
- Hub and spoke: A main Information Center hub with category pages and articles beneath it.
- Section based: Dedicated sections for each major service or product line, linked from those pages.
- Question clusters: Groups of related questions and answers that expand on your core topics.
- Use case flows: Paths that guide visitors from a scenario to related guides and then to contact.
Content types we include
Integrated Information Centers blend several content types so visitors can move from quick answers to deeper guidance at their own pace.
- Question driven articles that mirror how people search.
- How to guides that walk through steps, tradeoffs, and examples.
- Comparisons that explain options without resorting to hype.
- Checklists that help visitors prepare for next steps.
- Resource overviews that connect to forms, tools, or calculators.
Technical and search considerations
Implementation respects your existing stack, whether your site is fully custom, CMS based, or a mix. We focus on clean structure, fast performance, and straightforward maintenance.
- URL planning that fits your current routing and avoids conflicts.
- Consistent templates for articles, with clear headings and links.
- Practical schema markup where it supports visibility.
- Internal links between Information Center content and service pages.
How a typical Integrated Information Center project works
- Discovery and mapping: We review your current site, analytics, and search goals, then map the questions and topics that matter most.
- Structure and outline: You receive a simple Information Center structure with hubs, categories, and sample article titles.
- Content and layout: We write or refine articles, propose layouts, and plan links to your existing pages and forms.
- Implementation: We work with your team or developers to integrate the Information Center, with basic tracking and QA.
- Review and expansion: After launch, we check early usage and outline options for ongoing updates and new articles.