Video can be helpful for organic search, but mostly as a way to improve the experience on your pages rather than as a direct ranking shortcut. Search engines still rely heavily on text to understand what a page is about.

Where video adds value

• Demonstrating complex processes that are hard to describe.
• Showing real world examples or walkthroughs.
• Helping some visitors who prefer to watch instead of read.

These can increase time on page and make your content feel more trustworthy.

Why written content still matters

• Search engines read text more reliably than video.
• Visitors often skim headings before they commit to anything.
• Text is easier to quote, share, and link to.

An Information Center article can embed a video but should still stand on its own in written form, with clear headings and answers.