It can be tempting to gate Information Center content behind forms to collect more emails. In many cases, keeping these articles freely accessible is better for organic search, visitor trust, and long term lead generation.

Open content works better with search engines

• Search systems can fully crawl and understand unrestricted pages.
• Visitors from organic search can read without friction.
• Strong open articles can attract links and references naturally.

Gating too early can reduce visibility and sharing.

Use soft conversion paths instead of hard gates

• Offer optional email signups for deeper guides or updates.
• Place light calls to action alongside helpful content.
• Reserve gates for high value items such as detailed reports or tools.

This approach lets your Information Center do its job in organic search, while still giving interested visitors a clear way to raise their hand when they are ready.