A flat organic traffic graph is common. You gain some visibility, then it levels out and stays there. This usually means you have earned the traffic your current content can support, but you have not done enough to expand into new searches.

Ceilings come from limited coverage

If your site has a fixed number of pages and those pages have not changed much, you are likely seeing the full benefit of that limited set. To grow beyond the plateau, you need more surface area in search.

• More topics covered.
• More questions answered.
• More situations and use cases described.

Use Information Center planning to break the plateau

Instead of publishing random posts, you can plan an Information Center that maps out the next wave of content. This includes:

• Listing key topics and the questions under each one.
• Prioritizing articles that support your main services.
• Publishing on a steady schedule, even if it is one or two per month.

Over time, this new content gives search engines more reasons to send additional visitors, which is how you move beyond a flat line.