Publishing a new article and not seeing it in Google results can be discouraging. Indexing and visibility are not instant, and search engines have to decide which new pages are worth showing.

Reasons new content may not appear yet

• The page has not been crawled or indexed yet.
• The topic is competitive and there are many stronger pages.
• Your site has a small footprint and limited history.
• The new page is not well connected to the rest of your content.

Time plays a role, but structure matters too.

Helping new pages gain visibility

• Link to the new article from relevant existing pages.
• Make sure it is included in your navigation or a clear resources section.
• Cover the topic with enough depth that it stands on its own.

With an Information Center, every new article fits into a planned topic cluster. That gives search engines more context for where the page belongs and why it is useful.