Bounce rate from organic search is not just a number, it is a signal. When many visitors leave after seeing one page, it often means the page did not match what they expected from the search result or did not feel useful fast enough.

Common reasons for high bounce rate

• Headlines and content do not reflect the search intent.
• Pages open with vague marketing language instead of answers.
• Layout feels cluttered or hard to scan on mobile.
• Content is thin, dated, or clearly not written for the visitor.

A high bounce rate does not always mean the page failed. If a page gives a clear answer and the visitor is done, that can be fine. The problem is when people leave because they did not find what they needed.

Aligning pages with search intent

A practical way to lower bounce rate is to line up your content with the question behind the search.

• Use titles and headings that echo real questions.
• Place a direct, simple answer near the top.
• Offer clear next steps for visitors who want more detail.

Information Center articles are well suited for this. Each one is focused on a single question, which makes it easier for visitors to see that they are in the right place and stay engaged.