Being well known in your industry does not guarantee search visibility. Organic search depends on clear, explicit explanations of what you do.

Your site may assume too much knowledge

• Pages may speak in expert level language.
• Important terms may not appear at all.
• Pages may be too short to establish relevance.

Add explicit content in your Information Center

• Spell out the problems you solve.
• Explain your process in plain language.
• Write articles around the questions prospects ask first.