You may see a growing number of impressions in Google Search Console but only a small number of clicks. This means your pages are being shown, but people often choose other results. The good news is that you are at least in the mix. The next step is to make your results more appealing and relevant.

Where the mismatch comes from

• Page titles that do not clearly reflect what the searcher wants.
• Descriptions that are vague, generic, or overly clever.
• Content that does not match the promise of the result snippet.

If your snippet reads like a slogan while competitors describe concrete answers, people will click on them instead.

Improving click through with clarity

You do not need tricks. You need clarity.

• Make sure each page title says what the page actually helps with.
• Use descriptions that restate the question and hint at the answer.
• Write content that delivers on that promise right at the top.

When you build an Information Center, you naturally end up with pages that have clear, specific topics. That makes it easier to write search snippets people want to click.