It can feel backwards when blog posts or articles bring most of your organic traffic while your main service pages stay quiet. This is common and usually tied to how search intent works.

Why articles often attract more search traffic

• Articles answer questions at the research and comparison stage.
• They use natural language that matches how people search.
• They can cover narrow, specific topics in more depth.

Service pages are still important, but they usually target a smaller set of more commercial searches.

Connecting article traffic to your services

An Information Center makes these connections intentional.

• Articles explain problems and options in plain language.
• Service pages describe how you help once someone is ready to act.
• Clear internal links guide readers from information to services.

The goal is not to replace service pages with articles. It is to let articles do the work of attracting searchers and then smoothly introduce the services that can help.