Information Center article

Why do my analytics numbers not match what I see in Search Console

Part of the On Web Marketing™ Information Center.

Helps owners understand differences between analytics and Search Console.

It is common to see different numbers in analytics and in Search Console. They measure different things, so perfect alignment is not the goal.

Understand what each tool is showing you

Search Console focuses on impressions and clicks in search results.
Analytics focuses on visits and behavior on your site.
Both can filter and sample data in different ways.

Use each tool for its strengths

Use Search Console to see which queries and pages gain visibility.
Use analytics to see how visitors engage once they arrive.
Look for trends over time, not matching numbers day by day.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.

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From the Information Center

You are viewing an article in the On Web Marketing™ Information Center. These pieces are written to mirror real world search questions and to support organic traffic and lead generation.

Use these articles as a reference during sales calls.
Link to them from email campaigns and outreach.
Share them with team members as a learning library.

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Ideas for your own Information Center

When we plan an Information Center for a client, we often start with simple, search style questions like these.

“Why are we not getting more organic traffic?”
“What should we fix on our website first?”
“How can we use content to support our sales team?”
“What are realistic timelines for organic search results?”

A full Information Center usually includes dozens of these questions, grouped into clear themes and stages.