If you only rank for your company name, it means search engines know you exist but do not see enough evidence to match you with broader searches. People who already know you can find you, but new prospects cannot.

Branded versus non branded searches

Branded searches include your company or product name. Non branded searches describe the problem, service, or outcome without mentioning you at all. To grow, you need to appear for both.

Give search engines something to work with

• Create pages for each service and major topic you handle.
• Add articles that answer common questions buyers ask.
• Use headings and plain language that match how people search.

An Information Center is a way to do this in a structured way. It moves you from a site that only reinforces your brand name to a site that also covers the landscape of questions around your work.