Information Center article

Why are my organic keyword rankings stuck on page two

Part of the On Web Marketing™ Information Center.

Explains why page two is a signal you need deeper coverage.

Ranking on page two often means you are close but not covering the topic deeply enough. Improving structure and completeness can move you forward.

Review whether your article answers the full question

Does it include examples.
Does it touch on variations of the question.
Does it connect to related topics through internal links.

Support the page with additional articles

Write related articles that link back.
Cover sub questions visitors also ask.
Build a small cluster around the idea.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.

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From the Information Center

You are viewing an article in the On Web Marketing™ Information Center. These pieces are written to mirror real world search questions and to support organic traffic and lead generation.

Use these articles as a reference during sales calls.
Link to them from email campaigns and outreach.
Share them with team members as a learning library.

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Ideas for your own Information Center

When we plan an Information Center for a client, we often start with simple, search style questions like these.

“Why are we not getting more organic traffic?”
“What should we fix on our website first?”
“How can we use content to support our sales team?”
“What are realistic timelines for organic search results?”

A full Information Center usually includes dozens of these questions, grouped into clear themes and stages.