You do not need a thick report to stay on top of organic search. A short, focused review each month can highlight whether your Information Center strategy is working and where to adjust.

Core metrics to track

• Total organic sessions compared to recent months.
• Number of pages that received at least one organic visit.
• Top landing pages from organic search by visits.
• Number of leads that began with an organic visit, if you can track it.

These metrics show reach, depth, and connection to real outcomes.

Support metrics from Search Console

• Total impressions and clicks over the month.
• Queries where impressions are rising but clicks are still low.
• New queries that appeared for the first time.

Together, these views help you see how your Information Center content is spreading across search results and where to refine titles, descriptions, or topics.