Even with strong articles, a confusing navigation can hold your Information Center back. Visitors should be able to scan the menu and immediately see where their question might fit.

Organize by themes, not internal departments

• Group articles under clear problem or goal based headings.
• Avoid internal labels that only your team understands.
• Use simple words like Pricing, Process, Industry examples, and How to.

Make it easy to move between related questions

• Add small related links at the end of each article.
• Keep category pages that list key questions in that group.
• Ensure every article is reachable in just a few clicks.