You do not need a complex analytics setup to understand how your Information Center is performing. A simple dashboard with a handful of views can show whether you are moving in the right direction.

Core metrics to include

• Total organic sessions to Information Center pages over time.
• Organic sessions by article, with a focus on top and rising pages.
• Leads or inquiries that began on Information Center content where you can track them.

These metrics keep attention on visibility and outcomes, not only vanity numbers.

Helpful supporting views

• Search queries that bring visitors to Information Center pages.
• New vs returning visitors to your Information Center.
• Device mix, so you remember to check mobile experience.

Once a simple dashboard is in place and reviewed regularly, you can decide later whether deeper or more specialized reporting is truly necessary.