When you launch a new Information Center section or topic cluster, it helps to focus on a few signals instead of drowning in data. This makes it easier to see whether the new section is beginning to gain traction.
Track visibility and discovery
- Check how many of the new pages are indexed over time.
- Watch impressions for the main questions the section targets.
- Note which articles begin to receive the first clicks.
These metrics show whether search systems are starting to see and test your new content.
Track engagement and fit
- Look at time on page and scroll depth for the new articles.
- See whether visitors move from these pages to related service pages.
- Monitor any leads that mention or come through the new section.
With this simple set of checks, you can decide whether to double down on the new section, adjust topics, or refine how pages connect back into the rest of your site.