Search Console can feel dense at first, but a few parts of it are especially helpful when you are planning or adjusting content. The goal is not to read every report, but to use a small set regularly.

Queries with impressions but low clicks

• These show where your pages are being seen but not chosen.
• They can point to weak snippets or misaligned content.
• Improving titles and descriptions can help here.

You can also decide to write new Information Center articles that better match these queries.

Pages that already earn some traffic

• Look at which queries bring visitors to each page.
• Use that to guide expansions, clarifications, or related articles.
• Identify strong pages that deserve internal links from other content.

Over time, Search Console becomes a feedback loop for your Information Center, showing where search demand and your content are starting to meet.