If you want more organic traffic this year, it helps to pick a short list of priorities instead of trying to do everything at once. The goal is to lay the foundation for an Information Center and build from there.

Step one, clarify who you want to attract

• List your top three types of clients or projects.
• Write down the problems and outcomes that matter most to them.
• Capture the phrases they use when they talk to you.

You will use these notes to drive your topics.

Step two, build a small but focused Information Center

• Pick ten to fifteen high value questions and turn them into articles.
• Organize them under two or three simple themes.
• Make sure each article points to at least one relevant service page.

With these basics in place and improved over time, you give organic search something solid to work with, instead of hoping scattered content will somehow add up on its own.