Launching an Information Center is a meaningful step. A few common mistakes can slow its impact or make it harder to manage. Being aware of these pitfalls ahead of time can save time and reduce frustration.

Mistakes to watch for

• Publishing many short, thin articles instead of fewer strong pieces.
• Choosing topics based only on internal ideas, not on real questions.
• Letting navigation grow messy without clear categories.
• Expecting overnight results and declaring failure too soon.

These issues can be avoided with a clear plan and realistic expectations.

Healthy habits for a strong launch

• Start with a focused set of high value questions.
• Use a simple, understandable category structure from day one.
• Commit to a steady publishing and improvement rhythm.

If you treat your Information Center as a long term asset and avoid chasing short term tricks, it is much more likely to become a reliable engine for organic search traffic and education.