Information Center article

What kind of content actually moves the needle in organic search

Part of the On Web Marketing™ Information Center.

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Gives owners a simple way to prioritize high value topics.

Not all content moves the needle. The pieces that matter answer questions people ask over and over.

Focus on recurring questions in your market

Questions about cost.
Questions about process.
Questions about choosing the right provider.

Write clear, direct, thorough answers

State the answer first.
Explain considerations and variations.
Link to deeper articles or service pages.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.

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From the Information Center

You are viewing an article in the On Web Marketing™ Information Center. These pieces are written to mirror real world search questions and to support organic traffic and lead generation.

Use these articles as a reference during sales calls.
Link to them from email campaigns and outreach.
Share them with team members as a learning library.

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Ideas for your own Information Center

When we plan an Information Center for a client, we often start with simple, search style questions like these.

“Why are we not getting more organic traffic?”
“What should we fix on our website first?”
“How can we use content to support our sales team?”
“What are realistic timelines for organic search results?”

A full Information Center usually includes dozens of these questions, grouped into clear themes and stages.