Information Centers are a long term play, but that does not mean you have to wait years for any sign of movement. The key is to understand what types of results show up first and how long more substantial changes may take.

Early signs in the first few months

• New pages getting indexed and appearing in Search Console.
• Impressions starting to rise for question oriented queries.
• Occasional new visits landing directly on Information Center articles.

These are signals that search engines are beginning to recognize and test your new content.

Medium term changes over six to twelve months

• Steady growth in organic sessions as the library expands.
• More pages contributing at least some traffic.
• Clear patterns in which topics resonate with visitors.

With a consistent publishing rhythm, an Information Center can become a visible part of your organic footprint within a year, and continue compounding beyond that as you refine and expand it.