Article 23

Why most services deserve their own page and how that helps organic clarity.

Information Center article

Should I write a page for every service I offer

Part of the On Web Marketing™ Information Center.

Shows why separate service pages are easier for search engines and visitors to understand.

If you offer several services, it can be tempting to list them all on one page. That may feel simpler, but it can limit your organic search potential. In many cases, separate service pages make it easier for search engines and visitors to understand what you do.

Why separate pages usually work better

  • Each service can have a clear, focused headline and message.
  • You can go into more detail about who it is for and how it works.
  • Search engines can match each page with a more specific set of searches.

When multiple services compete for space on a single page, none of them may get enough depth to rank well.

How this connects to an Information Center

Your core service pages can act as hubs. The Information Center then supports those hubs with question based articles that link back in. Together, they create a clear path from a detailed question to a specific service.

You do not need a page for every tiny variation, but key services usually deserve their own space.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.