Article 74

How to decide whether to merge content or keep distinct sections.

Information Center article

Should I have a separate blog and Information Center

Part of the On Web Marketing™ Information Center.

Helps you choose a structure that is clear for visitors and manageable for your team.

Many sites already have a blog when they start thinking about an Information Center. A common question is whether to merge everything into one section or keep them separate. The answer depends on how the content is used and who it serves.

When a single consolidated section makes sense

  • Your blog mostly answers evergreen questions and how to topics.
  • You rarely publish company news or time sensitive announcements.
  • You want visitors to have one obvious place to explore articles.

In this case, it may be simpler to treat the Information Center as the new, structured home for all article style content.

When two sections may be helpful

  • You publish both educational pieces and news or event updates.
  • You want a clear distinction between long term guides and short term posts.
  • Your audience expects a news feed in addition to a resource library.

If you keep both, make sure it is clear which section is for deep, durable Information Center content and which is for updates, announcements, or commentary.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.