Old pages that get no traffic can feel like clutter, but deleting them all at once is not always the best move. Some pages can be improved and made useful. Others may be safe to remove or merge. The key is to look at the content, not just the numbers.

Questions to ask before deleting

• Is the topic still relevant to your business.
• Could the page be expanded into a stronger article.
• Does any other page cover this topic in a better way.

If a page cannot be improved and no longer supports your goals, it may be reasonable to remove or redirect it.

Turning weak pages into assets

Many low traffic pages are simply thin. You can:

• Combine related short pages into one more complete guide.
• Rewrite the article to answer a clearer, search driven question.
• Move it into your Information Center and link it from related topics.

This way, you rescue useful ideas and fold them into a structure that supports organic search more effectively.