Many teams expect the homepage to rank for everything. In practice, homepages are general by design. They introduce the brand but do not usually go deep into specific questions. That is one reason Information Center pages often perform better for organic search.

The real job of the homepage

• Give a clear, high level picture of what your company does.
• Provide straightforward paths to main sections of the site.
• Reassure visitors that they are in the right place.

This is important work, but it is different from answering detailed search questions.

Let the Information Center handle depth

• Use articles to answer specific questions that real buyers search for.
• Link from the homepage into key Information Center topics.
• Use internal links to connect those articles back to service pages.

Instead of trying to make the homepage do everything, give it a focused role and rely on your Information Center to attract and educate search visitors in more detail.