Old blog posts are not automatically useless. Many can be turned into stronger assets with focused updates. In some cases, refreshing an existing article is faster and more effective than writing a new one on the same topic.

Which posts are good candidates

• Posts that get some traffic but feel thin or dated.
• Topics that are still important to your services.
• Articles that rank on the second or third results page.

These posts already have some history. Updates can help them better match current search expectations.

Ways to refresh an old article

• Clarify the main question and adjust the title if needed.
• Add new sections that cover missing details or examples.
• Update references, screenshots, and any time sensitive information.
• Improve internal links to and from related Information Center pages.

By folding older articles into a structured Information Center, you avoid content waste and strengthen your site without starting from zero every time.