Even with a solid Information Center plan, you may see periods where organic metrics flatten or even dip. The key is to respond with curiosity and structure rather than panic.

Check for clear causes before changing course

• Confirm that tracking and analytics are working correctly.
• Look for industry wide changes or seasonal patterns.
• Review recent site changes that might affect crawling or performance.

If you find a clear cause, address it and monitor the next few weeks.

Use plateaus as a chance to refine your approach

• Identify which Information Center topics are still growing and which are not.
• Improve internal links to underused but important articles.
• Refresh older content that no longer matches search expectations.

Short stretches of sideways movement are normal. Your steady commitment to useful, structured content is what shapes the longer term direction.