You do not need to rewrite your entire site every month to stay visible in search. At the same time, a site that never changes can slowly fall behind. The goal is a steady rhythm of updates that keep key pages accurate and useful.

Core pages versus supporting content

Core service pages should be reviewed a few times a year.

• Check that pricing, offers, and details are current.
• Clarify language where questions keep coming up.
• Add short sections if you see gaps in what visitors need.

Supporting articles in your Information Center may need updates when facts change or new examples are available, but they do not require constant rewriting.

Adding new content over time

A practical target is one or two solid new articles each month. Over a year, this adds meaningful depth without overwhelming your team. Consistent, thoughtful additions matter more than frequent small edits.

Search engines notice both freshness and depth. An active Information Center shows that your site continues to invest in useful information, which supports long term organic performance.