Information Center article

How often should I review and update my Information Center

Part of the On Web Marketing™ Information Center.

Gives an approachable review cadence without constant tinkering.

Information Centers do not need constant daily edits, but they do benefit from regular, thoughtful reviews. A light maintenance rhythm keeps content accurate and competitive.

Monthly quick checks

Scan top articles for obvious out of date details.
Review search queries to spot new questions.
Add or adjust internal links where it makes sense.

Quarterly deeper reviews

Refresh key statistics, examples, or screenshots.
Expand strong articles that are gaining traction.
Consolidate weaker, overlapping content where needed.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.

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From the Information Center

You are viewing an article in the On Web Marketing™ Information Center. These pieces are written to mirror real world search questions and to support organic traffic and lead generation.

Use these articles as a reference during sales calls.
Link to them from email campaigns and outreach.
Share them with team members as a learning library.

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Ideas for your own Information Center

When we plan an Information Center for a client, we often start with simple, search style questions like these.

“Why are we not getting more organic traffic?”
“What should we fix on our website first?”
“How can we use content to support our sales team?”
“What are realistic timelines for organic search results?”

A full Information Center usually includes dozens of these questions, grouped into clear themes and stages.