There is no single correct number for an organic search budget. The right level depends on your sales goals, your deal size, and how important organic visibility is in your overall mix. A helpful way to think about it is as a consistent investment in a library, not a one time project.

Anchor the budget to business outcomes

• Estimate the value of one additional qualified lead or customer.
• Decide how many additional opportunities you would like organic search to support.
• Work backward to a reasonable yearly range for content and management.

This keeps content spend tied to potential impact instead of abstract numbers.

Focus on steady, repeatable effort

• Plan for an ongoing cadence of new Information Center articles.
• Reserve time for updates, internal linking, and light technical care.
• Treat the Information Center as a program, not a campaign.

Even a modest but consistent budget can build a strong organic presence over time when it is focused on the right questions and supported by a clear process.