Article 153

A realistic way to think about volume and impact for Information Center content.

Information Center article

How many articles do I need before I see organic results

Part of the On Web Marketing™ Information Center.

Sets expectations on article count without chasing a magic number.

There is no single magic number of articles that guarantees results. What matters is how well your content lines up with real questions and how consistently you publish.

Think in terms of clusters instead of single articles

  • Plan ten to twenty articles around your most important topics.
  • Make sure each one answers a distinct question.
  • Link them together so search engines see the relationships.

Use the first thirty to fifty articles as a serious test

  • Expect to refine topics based on early data.
  • Watch for which questions begin to gain impressions and clicks.
  • Invest more into sections that show early traction.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.