It is easy to overestimate how fast organic search can grow or underestimate the effort required. Realistic goals respect both your starting point and the compounding nature of organic channels.

Start with where you are now

• Look at current organic traffic over the past three to six months.
• Note how many pages currently receive visits.
• Identify which topics or services already show some traction.

This baseline is the reference point for your goals.

Set simple, directional goals

• Increase organic traffic by a certain percentage over a year.
• Grow the number of pages that receive at least some organic visits.
• Publish a consistent number of Information Center articles each month.

These goals focus on behavior you can control and outcomes that can be measured without getting lost in individual rankings.

With an Information Center approach, the main commitment is steady content creation around real questions. Growth tends to follow from that steady work, even if exact timelines vary.