Stakeholders do not usually need every technical detail about organic search. They need a clear picture of what is being built, how it is performing, and what comes next. A simple, repeatable reporting format can provide that.

Share a short set of headline metrics

• Total organic sessions and trend over the last few months.
• Number of Information Center articles published and updated.
• Leads or inquiries that began with organic visits where you can measure them.

These numbers keep attention on both activity and results.

Include a brief narrative and next steps

• Highlight two or three articles that performed especially well.
• Mention any notable search behavior you observed.
• Outline what you plan to publish or improve in the next period.

When you report Information Center progress in this way, stakeholders see a steady, understandable story instead of a wall of metrics, which makes continued support much more likely.