When you see many issues on your site, it can be hard to know where to start. Trying to fix everything at once is overwhelming. A simple prioritization framework can help you focus on pages that matter most for organic search.

Look at impact and potential

• Pages that already get some impressions but few clicks.
• Core service pages that represent important revenue.
• Articles that are close to ranking on the first page of results.

Improving these pages can move the needle faster than working on low value content first.

Use your Information Center as a guide

If you have or are building an Information Center, start with:

• Pillar articles that explain key topics in your space.
• Pages that act as hubs linking to many related articles.
• Articles that address highly common questions from prospects.

By focusing on these, you strengthen the backbone of your organic search presence before fine tuning smaller pages.