Article 85

Practical steps to make sure Information Center content works well on phones.

Information Center article

How do I prioritize mobile experience for search visitors

Part of the On Web Marketing™ Information Center.

Reminds you that many organic visitors will meet your content on a small screen.

A large share of organic search traffic comes from mobile devices. If your Information Center feels cramped or hard to read on a phone, you may lose visitors before they have a chance to benefit from your content.

Make reading easy on small screens

  • Use clear headings and short paragraphs that are easy to scan.
  • Ensure font sizes are large enough for comfortable reading.
  • Keep margins and spacing generous so the page does not feel crowded.

These basic adjustments often make a bigger difference than advanced tricks.

Check forms and calls to action on mobile

  • Test every Information Center article on an actual phone.
  • Confirm that forms and buttons are visible without excessive scrolling.
  • Make sure tap targets are large and easy to use.

When mobile experience is smooth, your Information Center can serve search visitors wherever they are, not only when they are at a desk.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.