Analytics tools can feel overwhelming. You do not need dozens of reports to manage organic search. A small set of clear views can give you enough insight to guide your Information Center and website decisions.

Focus on a few core questions

• Which pages bring in organic traffic.
• Which pages are gaining or losing visits over time.
• How visitors behave when they land on key pages.

Set up simple views or saved reports that answer these questions directly.

Connect analytics to your content structure

Group pages in ways that match your content plan.

• Service pages versus Information Center articles.
• Topic clusters or categories within your Information Center.
• New content versus evergreen pillars.

When analytics reflects how your content is organized, it is easier to see which parts of your Information Center are working and where to invest next.