Publishing content is one step, but the real test is whether it answers questions that visitors genuinely have. If traffic is low or engagement is weak, it may mean your topics or angles are off.

Listen to visitors and prospects

• Compare article topics to questions people ask on calls.
• Note when you still need to explain things that your site should cover.
• Ask new clients what they tried to learn before working with you.

If important questions never show up in your content, that is a clear gap to fill.

Use simple behavior signals

Analytics can hint at whether you are on the right track.

• Pages with steady organic traffic and reasonable time on page are promising.
• Pages with high exit rates and very little engagement may need revision.
• Internal search terms on your site can reveal what people still look for.

An Information Center makes it easier to adjust. You can replace weak articles, expand strong ones, and keep aligning your content to real questions instead of assumptions.