Article 50

Practical steps to keep a growing Information Center easy to navigate and maintain.

Information Center article

How do I keep my Information Center organized as it grows

Part of the On Web Marketing™ Information Center.

Covers categories, internal links, and periodic clean up for large content sets.

As an Information Center grows, it can become harder to keep everything organized. Without a plan, categories can blur, older articles can drift out of date, and visitors may feel lost. A few simple habits can keep things manageable.

Use clear, stable categories

  • Define a small set of main topics that rarely change.
  • Assign each article to one primary category.
  • Avoid creating a new category for every new idea.

This keeps navigation simple for visitors and easier to maintain over time.

Maintain internal links as a living system

  • Link new articles to relevant older ones as you publish.
  • Periodically update strong older articles with links to newer content.
  • Make sure pillar pages still connect to the best support pieces.

Think of internal links as a map that needs updates as the landscape grows.

Schedule light reviews instead of full overhauls

  • Review a small set of articles each month rather than everything at once.
  • Mark articles that need larger rewrites and plan them separately.
  • Retire or merge content that no longer fits your strategy.

With this approach, your Information Center can keep expanding without turning into a maze. Search engines and visitors both benefit from a clear, maintained structure.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.