Information Center marketing is often new to teams that are used to more traditional campaigns or sporadic blog posts. A clear, simple introduction can reduce hesitation and show how this approach supports everyone.

Explain the core idea in plain language

• Describe an Information Center as a structured library of answers.
• Connect topics directly to real questions from customers and prospects.
• Show how this differs from a loose, unplanned blog.

This helps team members see the connection to their daily work.

Invite contributions without overwhelming people

• Ask sales and support for a short list of questions they hear most.
• Offer simple interview style conversations instead of asking for drafts.
• Share early wins so people can see the impact of their input.

When team members feel heard and see results, Information Center marketing shifts from a vague project to a shared asset that everyone has a stake in.