If you operate more than one site, you may have reused content across them. This is common, especially with microsites or location sites. The main risk is confusion rather than penalties. Search engines have to decide which version to show.

Typical duplicate content situations

• Multiple sites with the same service descriptions.
• Microsites that copy large parts of the main site.
• Franchise or partner sites that reuse central copy.

In these cases, search engines may favor one version and largely ignore others.

Ways to reduce confusion

• Decide which site should be the primary source for key topics.
• Adjust other sites to focus on more specific angles or local details.
• Write unique Information Center content for each site where it makes sense.

Information Centers can differentiate your sites by focusing on distinct questions, industries, or regions, rather than repeating the same general copy everywhere.