Article 77

How to place and link an article that belongs to more than one category.

Information Center article

How do I handle content that spans multiple topics

Part of the On Web Marketing™ Information Center.

Provides a simple approach for cross cutting topics inside an Information Center.

Some questions do not fit neatly into one category. For example, an article may cover both pricing and implementation, or both search strategy and sales process. In an Information Center, you still need a primary home for each article while keeping cross links clear.

Choose a primary category for structure

  • Decide which topic the article supports most directly.
  • Assign that as the main category for navigation.
  • Resist the urge to tag the article as primary in many places.

A clear primary home keeps the structure understandable for visitors and for search engines.

Use internal links to reflect secondary themes

  • Link from related articles in other categories into this piece.
  • Include short sections that point to deeper coverage in other hubs.
  • Maintain a small set of cross topic summary pages if needed.

This way, multi theme content is still discoverable from several angles, without breaking the simple rule that each article has one main place where it lives in the Information Center.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.