Article 127

What to do when older content describes services you no longer provide.

Information Center article

How do I handle articles that no longer match our offer

Part of the On Web Marketing™ Information Center.

Guides you through updating, redirecting, or retiring outdated articles.

As your business evolves, some Information Center articles may describe services you no longer provide or positions you have outgrown. You need a way to handle these pages without confusing visitors or search systems.

Decide whether to update, redirect, or retire

  • If the core question is still relevant, update the article to match your current offer.
  • If there is a clearly better replacement page, use a redirect.
  • If the topic is no longer relevant at all, consider removing it.

This keeps your Information Center aligned with what you actually do today.

Communicate changes clearly to visitors

  • Where needed, add short notes that explain what changed and why.
  • Point readers to the most current guidance or services.
  • Review internal links so they no longer point to outdated material.

Regularly checking for misaligned articles ensures that organic visitors see a current, accurate picture of how you can help them right now.

Turn Information Center ideas into leads

If this article sparked ideas for your own website, we can help plan and build an Information Center that fits your business, your content, and your existing site structure.