If Google does not seem to understand what you do, it is usually because your content is not clear or complete enough from a search perspective. The fix is not a single trick. It is a set of clear signals repeated in a consistent way.
State the basics in simple language
- What you do in one sentence near the top of the page.
- Who you do it for, with concrete examples.
- Where you operate, by city, region, or niche.
If those basics are buried, vague, or scattered, search engines have to guess. They prefer clear, repeated statements that line up across your pages.
Use structured content instead of one generic page
An Information Center gives you a place to spell out the details of what you do. You can use articles to explain situations, questions, and comparisons that surround your services. All of that content sends consistent signals about your expertise.
Over time, this makes it easier for search engines to connect your business with the right kinds of searches.